How to Build Your Brand Online

If you want to begin building your brand online, you must first decide what your brand identity is. When you are building brand identity, you should first place your priority on the process by which you conduct your business. Try to build an image of what you would like your company to appear to be, and how you would like it to appear to the customer. When you are trying to decide how to build your brand online, you’ll need to understand the basics. The basic image of branding is the ability to determine what the values of your company are. Your brand is the image given to the customer of what values your company holds most dearly. If your customer feels comfortable with the choices that your company is implying that it makes based on the brand image which was based on the values that your company holds most dearly, they may be more likely to buy a product or service from your company. It’s entirely possible, by the way, that your customer will make this decision about whether it agrees with your platform, in the span of a millisecond, when he or she glances at your ad or blog post written by you.

What are the core values that you want to project about your brand? It’s easier to figure out than you may think, because you already know. You just need to put it into words. Imagine yourself in an elevator, and the person who you most want to impress in the world is in the elevator with you. This person is one of your idols; someone who you would most like to become if you could improve yourself the way that you would like to. How do you sell this person on your product or service, in the time that it takes for the elevator to close, you both to ride a few stories down, to where this man or woman has to get off the elevator. Now you have just about fifteen seconds or so at least, maybe a minute and a half at most, how do you, in this limited amount of time, sell your idol on your product or service? How do you impress them in this limited amount of time? This mental exercise is not something that I made up, it’s an old sales exercise that allows you to come up with a quick and easy way to pitch your product or service in a limited amount of time. So the question is, what is your elevator pitch?

Once you figure this out, you need to think about what VALUES you found in the elevator pitch you created. Let me give you an example. You are standing on an elevator with Tony Robinson; a famous motivational speaker and writer, and you want to explain to him how you have this new product that can unlock ANYONE’S potential to make money online. Yes, you have found the way. Great. But the question is: what are your VALUES. What do your VALUES say about your brand? And how do you convey this message in a concise and direct manner. If you figure this out, you have made a significant step in building your brand online.

Why Every Business Needs a Logo

If you have a business of any kind, you will no doubt have been told how important it is to have a logo and how vital it is that you use that image consistently on all your stationery, on your websites and on social media platforms. However, you may not have been told exactly why a professionally designed logo is so important, so here are the main reasons why every business should have a well-designed logo.

Build trust

If you have invested in the identity of your business it infers that the business is here to stay and that the owners are looking towards the future. It is the first step towards building trust in a brand.

Create a sense of size

Anyone can run off a few home-printed business cards, but if you have spent some money on a professional logo design, it suggests that your business is not just a one man band, but a much larger and well-managed organization.

Attract more customers

A lot of people do judge a business on first impressions. Even if you do provide a better service or better products than your competitors do, if your branding is not up to scratch, some potential customers will just walk away.

Make the business more memorable

When you look at some of the most famous professional logo designs, you will realize just how quickly you can name a company simply by glancing at the logo. Branding is what makes a business stick people’s minds.

Make a business stand out from the competition

That one image that you create can convey a whole story about a business and convey quality, professionalism, and reliability. It can play an important role in differentiating your business from the competition.

Provide uniformity across platforms

In today’s world of multi-touch marketing, consistency is vital, if you want to reach out to customers over a variety of platforms. That’s why you see professional logos on Twitter, Facebook, and right across the full spectrum of social media sites, being used as the consistent branding in marketing campaigns.

Clarify the business name

If your business name does little to explain what your company does or it uses acronyms that aren’t immediately obvious, a logo can be used to complete the branding picture. It can also be very useful if your business name is very long or difficult to pronounce.

Show pride in your business

If you have taken the time to have a logo professionally designed for you, it shows that you have pride in your business and it demonstrates your commitment to what you do.

Creates a sense of identity for employees

Branding isn’t only important for the image that you project to customers and prospective customers; it also helps to generate a sense of identity for employees as well. That can help create a sense of belonging and a sense of pride in the business.

Demonstrates a solid business

The quality of your printed stationery and professional logo design can say a lot about a business and it can be used to great effect to demonstrate that a business is reputable and committed to quality.

How To Create a Highly Profitable Niche Market For Your Small Business

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors?You want to stand out from your competitors, but you don’t know how?

To compete and win in the market place nowadays, you need to do something unique that nobody else is doing,and that uniqueness is to create a niche for your business. A niche is something that makes your business different from your competitors.

Recently, I was having a chat with someone at a networking event, and I asked him, what makes him different from his competitors, and he said “our price”-meaning his company offers cheaper, lower price than his competitors. From experience consulting with small business owners, I have discovered that if you are the cheapest in town, people will perceive you as not good enough.

You may want to ask me why do you need a niche? Here is my answer- “The eagle that chases two rabbits catches neither”. Having a niche help you dominate the portion of the market.

It is better not to be jack of all trade and master of none. Selecting a niche group of people who you are going to concentrate on will give you much more chance of domination within specific area. You can become the known expert in that niche. It concentrate both your marketing efforts and your expertise.

Here are two recommendations for creating a profitable market niche for your business:

1. Identify your exact target audience: Think like your target audience or customers. Identify their exact needs, deep motivation, want, dreams, desire, goals, problems and interest. When I consult with my clients, I tell them “put yourself in their shoes, think like them”. Study people to discover their unrealized needs.

Do surveys to find out what they are thinking. Create a niche that none of your competitors are using, create a differentiated value preposition and be relentless in educating them about your new offerings.

2. Know who your competitors are: Think! Use your brain power. Constantly ask yourself how you can differentiate yourself from your competitors. What irresistible offers could you give your niche audience that they can’t imagine that your business is the market leader.

What niche could put your business on top of all your competitors? Brainstorm many ideas as possible, and then choose the really disruptive and winning ones.

These are what makes a niche successful:

ยท A niche group of people with common problem
A demand for a solution coupled with the ability and willingness to pay
A large enough number of these people to support your business
An easy to track down target customer that you can afford to contact
Being able to offer something better, different and more appealing
Finding an opportunity to be an innovator.

Here are some example of niches to help you:

1. A life coach who help people who are facing retirement plan an exciting new life. I once coached a client for 6 month on this.

2. A credit control company who help small business owners get their debtors to pay.

3. A human resource consultant who help people recently made redundant plan their life change positively.

4. A financial adviser who help young people in their first job plan their financial future

5. A garage which help local female drivers with their car maintenance problem.

Once you have your niche you can then start to promote yourself as the expert. You discipline yourself and everything you do from now on will be focused on creating the bait that will attract more and more of your niche customers. Your aim will be to become “famous” for your expertise in this niche.

Why A Company Should Care About Employer Branding

Companies make huge investments in their brand names when it comes to the products and services they sell. A well-branded name speaks of trust, quality, sustainability, and people often buy because of the brand.

But what about the situation when a company needs to attract more employees with proper education and a positive work attitude? A company could be attractive to a customer, but is it attractive for future employees? To become attractive as an employer and to successfully compete for the best recruits, a company should consider Employer Branding. It is not something new; however, nowadays companies are increasingly starting to realize the importance of having a great brand name among current and future employees, as well as trainees willing to start their career.

Let’s face it – in some sectors, the demand for highly qualified employees is higher than what the market can offer.

The educated and carefully made choice of an employer and workplace is extremely relevant in the field of information and communication technologies (ICT), where employees are in great demand, and the supply manages to satisfy the hunger of the market with difficulty.This puts job seekers in an advantageous position, and the companies often try to manipulate their choice. Of course, it is not about creating illusions, but rather about fair play based on already established rules. There’s an accurate term for this – “employer branding,” or “building a good employer brand” – that may not be something you talk about at any human resource conference in the country, but definitely not a terra incognita for ICT companies and other companies actively seeking ICT professionals, according to experts in the field.

What Employer Branding Actually Is

According to the definition, Employer Branding is the “combined and mixed efforts of an organization to communicate with existing and potential staff about what identifies it as a great place to work.” The phrase was relatively young in 1990 but was finally defined in December 1996 in the Journal of Brand Management by Simon Barrow, chairman of the People in Business, and Tim Amber, Senior Fellow of the London Business School. In their joint work, their first publication describing the application of techniques of brand management to the management of human resources. They define the employer brand as a “package of functional, economic and psychological benefits provided by employment and identified by designating company.”

A great brand name helps compete with other companies for the best employees

The first reason for the introduction of an employer brand is the serious struggle to find quality ICT professionals. The second one should be that technology company and others who earnestly seek ICT staff has the resources to invest in their employer brand.

The third is that a large percentage of tech employees belong to the newer generations. To these generations, it is not only important to work and receive a salary. It is much more important to enjoy what they do for a living, to be respected for their style and personality, and to be recognized for their individual contribution. Adequate management of the employer brand helps understand the potential and current employees in companies.

The process of establishing a good employer brand does not end with glossy brochures showing beautiful faces and well-arranged messages. It is an attractive image of the life in the company, and the expectations from the human resources management are high. If you look at the criteria identified by popular studies, the preferred employer will have strong human resource management.

Usually, the first contact is the job interview

Usually, the job interview leaves a really great impact on the applicant. It could be considered as “The face of a company.” Unfortunately, perhaps everyone can complain about the bad impression the arrogant behavior of the interviewer left on them.

But who is the interviewer? In the past, they were a person who put the interviewed person to a test, which the successful candidate would pass. Now, however, the reality is different, and many of the employers and the ICT specialists have come to the realization that the roles of the interviewer and the interviewed person have become very similar.

However, not every employer behaves the same way when conducting job interviews. Behavior depends mainly on the maturity of the employer as a person, as well as the competitive situation in which they are. Thus, if the employer understands that the employees are a valuable resource that must be won and developed for the long term, they will make a better impression on the candidate at the interview.

Employer branding is a complicated long-term process. Properly conducted, it will make a company the number one choice of people looking to build their career. Thus, the company will become more competitive.

How to Use Silicone Bracelets for Schools

Besides being a beautiful and loveable fashion accessory, custom silicone bracelets are widely used in schools and colleges. Let us take a look at the wonderful ways these bracelets are being used:

Back to School: School PTO or PTA organizations use wristbands as a back-to-school gift for their students. They even add the school’s web address and phone number on the bands, turning them into mini-billboards of advertising for their school.

Ruler Bracelets: Rulers can be printed onto the cool 1-inch slap band, adding accurate measurements. By using this band, your student will never come to class without a ruler again.

Bottle IDs: It often happens that different kids bring the same-looking water bottle with them, often causing confusion. Bottle ID bracelets help children identify their own bottle.

Kids’ ID Wristbands: Children just love school trips, don’t they? Though all teachers and parents are equally committed to taking good care of their children during such trips, sometimes students just wander off from the group. Wristbands come into rescue in such situations. The school’s management can design wristbands online and distribute them among their students when planning for a trip. These wristbands can be customized with any info about the child – their parents/guardian’s phone number or their school’s contact number. Other ideas include:

Designing wristbands with your school’s colors so you can easily identify the little ones among the crowd.
Choosing 1-inch wide bands or slap bands to add even more information.

Sports Teams: Students go absolutely crazy when it comes to sports. We have all noticed that! After all, didn’t your steady passion for sports develop when you were at middle school? Or even primary school? We were all die-hard fans of our school basketball team once. Some of us still are.

Fans can design their wristbands with their favorite team’s color(s) and show their powerful and unbeatable spirit. Try with awesome motivational messages such as “We can do it”, “We aim above the mark to hit the mark”, and “Go sports!”

Fundraising: Some schools make the right choice and organize fundraising wristband campaigns. Students go for it. Some even sell wristbands as an entry ticket for a school sports event and many, many more.

How to Attract Talent With an Effective Employer Brand

Today, recruiters need to really consider their company’s public image to make sure the image communicates the company culture. So, how can you develop a strong employer brand?

Why is it important?

It is highly likely a potential applicant will research your company, whether looking at the careers section of your website or tapping into the experiences of others on social networking sites. So it’s extremely important that the information you provide supports your core messages.

For example, focusing on more than just technical requirements and focusing more on the things that differentiate the position from their current one. Remember, don’t talk poorly of their current job or current company. No one likes it when someone else bad mouths a company.

How it’s done.

There are many different ways you can do this that will work for your brand. Wix, a cloud-based development provider, sets themselves apart by providing a video featuring the company directly on the jobs page of their site.

Including a video on your company and culture causes application rates increase 34 percent. Making sure your career page is mobile friendly is also critical, with up to as many as 80 percent of jobseekers conducting their job searches from mobile devices.

Instead, highlight what makes the position desirable compared to the same position at other companies. This is where employer branding really makes a difference. Keep in mind that office lifestyle is one of the top reasons candidates either take a job or decide to leave a position. Always bring it back to why it’s the best fit for the passive candidate.

A study by CAREEREALISM, shows that some 80 percent of job seekers today will research an employer online before deciding whether to apply to a position there. When candidates don’t find enough information to convince them you’re worth working for, they’ll pass.

Another great way to do this is by implementing Employee Advocates. Your career page is the most important advocate of your brand. It’s a top platform to leverage when searching for and attracting new candidates.

Top Ways to Strengthen Your Employer Brand

Social Media rules here. Get to know it.
Promote any awards or workplace accreditations
Introduce current employees
Highlight company wins
Promote culture and rewards
Tell your company story
Utilize employee advocates
Have a stellar career page
Make sure all employees know the company elevator pitch
Use photos and videos to highlight your brand farther

What Makes Adele’s Personal Brand So Powerful

Last Sunday night I was fortunate enough to attend Adele’s second sold-out concert in Brisbane. It was the city’s biggest-ever concert, with more than 60,000 adoring fans packed into Brisbane’s iconic sporting stadium, The Gabba. It’s no wonder. The British superstar has sold millions of albums, won numerous Grammy awards and has one of the most powerful voices in the music industry.

Yet on stage, Adele is so down to earth. She’s funny, genuine and authentic. She’s entertainment royalty, world class, yet people can easily relate to her.

Adele has the ideal personal brand. There are so many lessons we can learn from her for our own personally branded businesses. Adele shows us that we can stand head and shoulders above the rest and still make genuine, meaningful connections with people.

But how, exactly, does she do this?

1. She’s instantly recognisable.

Central to Adele’s personal brand are her stunning eyes and trademark bold lashes. Adele likes to wear dramatic false eyelashes and thick eyeliner. At her concert, she appeared on stage with her eyes cast downwards. When the song “Hello” began, her eyes flicked open and the crowd roared with delight. It was something they immediately recognised and could connect with.

2. She shows us she’s human.

Adele has an incredible sense of humour. Her infectious laugh and ability to poke fun at herself on stage makes her so human. Despite her light-hearted persona, it’s fair to say many of her songs have a melancholy undertone. Something she addresses on stage when engaging directly with the audience. This kind of personal interaction brings her even closer to her fans. She acknowledges her dark side, but can also lighten the mood when it’s needed. Rather than automatically moving from song to song, she asks the audience questions: “How are you? Are you having a great time? Who received tickets to tonight for their birthday?” This demonstrates that she respects and cares about her fans, reinforcing her connection with them. Her comical reaction to some uninvited guests on stage, in this case Brisbane’s renowned subtropical insect life, drew many laughs from the crowd and reinforced she’s only human.

3. She shares aspects of her life, interests and vulnerability.

What really came through in Adele’s show was the love she has for her son. She talked about how he makes her world so special. She even took the time to make the children who were at the show feel included. Adele also revealed another – perhaps surprising – passion at her concert: basketball! Her own “kiss cam” – a live video feed during basketball and sporting events, where a camera scans the crowd and selects a couple who are encouraged by the audience to kiss – was a real hit. It was yet another insight into her sense of humour and “Adele the person”.

Essentially, the key to Adele’s effective personal brand is communication. It’s not all about her “genius” – her amazing singing ability. It’s also about the way she presents herself, the way she interacts with her audience and injects herself into everything she says and does. That’s what attracts people to her. She says “I’m really happy to be me, and I’d like to think people like me more because I’m happy with myself and not because I refuse to conform to anything.”

So, I encourage you to look at the way you communicate with people. How can you put more of yourself into your communications to create an authentic, engaging and relatable personal brand?

Sharing your own “genius” or expertise is important, but to draw people in, you need to share all the different elements that make you “you”. Your blogs, videos and keynotes must give people an insight you as a person – not just you as the expert. What are your unique characteristics? What makes you different to everyone else? If you can harness and share these qualities, you will be well on the way to creating a powerful personal brand.